Our Organic Cereal Line

Two years ago, we became the first organic cereal ever offered in U.S. public schools when New York City brought our cereal in to feed 1.1M kids.

Now, we've partnered up with Nature's Path, the largest organic breakfast cereal company in the world. This exclusive licensing agreement with Nature's Path will allow us to reach every school and kitchen, with the goal of feeding 1 in 5 public school students in America by 2020.

Read more about this game-changing partnership:

"Marking a major milestone moment for the organic food movement, Nature’s Path and sustainable food and garden startup Back to the Roots have inked an exclusive licensing agreement."

"Back to the Roots teams up with Nature's Path: 'There’s this perception that kids will only eat cereal that’s loaded with sugar. It's not true.' "

"The startup has also signed a licensing agreement with Nature's Path to bring its organic cereal to public schools all around the US."

"We couldn't be more excited to partner with Nature's Path – they are pioneers in the organic food movement and incredible visionaries who have been working tirelessly to build a better food system for over 30 years."