Cancerversary - Back to the Roots - Official Site®


13% of all Back to the Roots orders today will be donated to the Oakland Children's Hospital to support cancer research.

Today marks a special day for Back to the Roots—13 years ago our co-founder, Alejandro, heard those fateful words—"you have cancer." At age 14, he started his battle with Hodgkin's lymphoma, and endured several rounds of chemotherapy throughout 2002-03. Today, we are fortunate to say that he is 12 years cancer-free. On the 13th anniversary of his diagnosis, we celebrate his life and triumph over cancer, and will be donating 13% of today's orders to the Oakland Children's Hospital to support cancer research (more on our selection below). 

Like Alex, many other families' lives come to a screeching halt with the unexpected diagnosis of childhood cancer. This year, we were fortunate to be able to work with the Osicka family while filming our Breakfast Topper Video. During the process, we learned that our young star, Preston, was in the midst of his own battle with Acute Lymphoblastic Leukemia.

From the video (and from meeting him in person), you'd never know the challenges that this little warrior was facing. While it has been a tough few years for Preston and his family, his amazing spirit and determination has been an inspiration to us all. Throughout his years of chemotherapy, he has managed to play Little League for the A's, flag football for De La Salle, has two seasons of soccer under his belt, and is a purple belt in Taekwondo. Did we mention he's in the first grade?

We are so excited to share that Preston received his last dose of chemo on 11/12/15. Today, we honor and celebrate Preston alongside Alex, and have selected the Oakland Children's Hospital for their amazing work with Preston and others in the children's oncology department.

Lastly, but certainly not least—we remember and celebrate all of the loved ones in the extended Back to the Roots family who have been affected by cancer.