Everyone eats food, but fewer and fewer people are actually involved in growing and making it themselves. Large companies dominate farm fields and grocery store shelves, and people are losing their connection to their food. Back to the Roots is hoping to change that - and we need help!
We’re looking for a talented but scrappy graphic designer to help us share our mission - in a beautiful and compelling way - with the world. Building trust through radical transparency and our values-driven story are core to our products and our brand, and visual storytelling is our number one tool to communicate that message with our community successfully.
About Back to the Roots
Back to the Roots was founded in 2009 by then college seniors Alejandro Velez and Nikhil Arora after discovering how to grow gourmet mushrooms on recycled coffee grounds. Since then, Back to the Roots has evolved from urban mushroom farming to a thriving business on a mission to undo food and reconnect families to it through fun, innovative, and delicious Ready to Grow and Ready to Eat products.
Back to the Roots currently sells its products in over 14,000 stores worldwide, including Whole Foods Market, Target, Costco, The Home Depot, Nordstrom, Petco, Cost Plus World Market, Wegmans, The Fresh Market, Crate & Barrel, Urban Outfitters, Safeway, and Kroger.
Nikhil and Alejandro have been honored with several awards recognizing their efforts in sustainability and entrepreneurship including BusinessWeek’s “Top 25 Entrepreneurs under 25,” Inc.’s “30 Under 30,” Inc. 500, Forbes’ “30 Under 30,” and CNN’s “10 Next Entrepreneurs to Watch.” In addition, Back to the Roots was named a 2013 Martha Stewart Top Ten American Made honoree and recognized by President Obama as Champions of Change. Back to the Roots is also a b.Corporation and supported by Fund Good Jobs (come get a good job with us!).
What You’ll Do
You’ll be working closely with our Product Development team to design artwork and graphics for primarily physical packaging, packaging components and display materials for in-store use. This is a chance to see your work on store shelves nationwide!
We work with a lot of partners and other small companies, so you’ll have the opportunity to interact with and be exposed to graphics, commercial printing, and other printing / graphics business professionals (if you’re interested). We’re a small and scrappy start up, so we’ll expect you to be able to work effectively on your own (like us) executing on designs, as well as with other team members in small groups to brainstorm and improve designs (also like us!). Enthusiastic and energetic self-starters will fit in well.
What We’re Looking For
There are a few core things we’d love to see in a candidate to some degree:
Understanding of design principles with a passion and command for design - you make really visually beautiful/compelling/creative work that accurately reflect our visual design language and brand guideline (and not just a personal aesthetic).
Ability to take creative direction and constructive feedback well - you understand that feedback is a gift and challenges are an opportunity to learn, as well as learning how to bring your own voice and style to the work.
Strong attention to detail - by this we mean you take pride in following design/file format/printing best practices (we can teach you some of these but some experience is desirable) and you can show evidence of past pixel-perfect production considerations and methods.
Proficiency in Adobe Creative Suite (especially Photoshop, Illustrator and InDesign - these are our bread and butter)
- Proficiency with Gmail, Google Calendar, Google Docs, and MS Office - because they are indispensable for good communication around here, being organized and on top of communication will help you thrive here.
- Most importantly, you are passionate about Undoing Food™ and what we’re working on at Back to the Roots!
This position is ideal for a recent art school / graphically interested student looking for diverse, hands-on experience to learn more about the printing and packaging industry while building their portfolio.
How to Apply
To apply please send the following to Hannah, firstname.lastname@example.org with “Graphic Designer - Packaging” as the subject line:
- your current resume
- a link to a portfolio of your work (or equivalent work samples)
a brief cover letter outlining: why you would be a good fit with us and the one the one thing you’d most like to learn here
Applications without the above will not be considered out of respect for our time. Thanks for understanding.
Compensation & Timeline
This position is paid hourly, base $20/ hour+ depending on experience.
We’re looking for someone available ideally around 20 hours per week, though we’re flexible for the right candidate. We also prefer if you’re available to come into the office to work in person at least part of that time to facilitate good communication, allow for brainstorming and rapid iterations, however this is also flexible. Our office is in Oakland, CA near Jack London Square, where we have all the cereal you could possibly want to eat (bonus!).
Initially we’d like a 1 - 2 month commitment starting as soon as possible, with potential opportunities to extend if mutually beneficial.
Back to the Roots does not discriminate on the basis of ethnic origin, class, gender, age, or ability. Candidates of color or representatives of minority populations are encouraged to apply.