Back to the Roots is an Oakland, California based company founded in 2009 by two UC Berkeley seniors, Alejandro Velez and Nikhil Arora, who gave up corporate jobs to become urban mushroom farmers. Since that time, Back to the Roots has evolved from a single product to a thriving business dedicated to the disruptive proposition of "undoing food" through the creation of innovative products that inspire curiosity and reconnect families to their food.
Our first product was the Mushroom Kit that allowed anyone to grow fresh, organic mushrooms right out of a little brown box in just ten days. Today, we offer a variety "ready-to-grow" and "ready-to-eat" products which are sold in thousands of locations including Whole Foods, Costco, Nordstrom, The Home Depot, Target, World Market, Petco, Loblaw, Wegman's, Fresh Market, Safeway, Kroger, Urban Outfitters, Sam's Club, Crate & Barrel and many other fine retail locations nationwide. Back to the Roots was a Martha Stewart American Made Awards winner and named as one of Forbes 25 Most Innovative Consumer Brands.
Back to the Roots is now working towards re-defining the "future of food" - one that is all about the "undoing of food" back to its simplest ingredients and least processed versions. How do we create and promote food that is made in a kitchen not a lab, and reconnect families back to their food? Our R&D team isn't biochemists and food scientists, it's our grandparents! We think there's a powerful movement that's just starting up around simplicity and un-doing. It is our vision that what "organic brands" were for baby-boomers, radically transparent and simple brands will be for millennials and our kids. Food is the most personal thing there is - it's what we put into our bodies 3x a day - and yet we're so disconnected from it and have so much trust around "new invented foods". We know what works, simple, real food and ingredients - we want to inspire a whole new generation to get excited about that! :)
You are energetic and self-motivated —a critical thinker with fantastic organizational skills.
You are a great external communicator, and your excitement about undoing food is contagious.
You are a great internal communicator, and can effectively articulate your ideas and inform others.
You have a do it yourself attitude, and have built things from scratch in the past.
You enjoy the design process as it applies to industrial design and a supply chain.
You are eager to learn or have background in the CPG retail industry.
You don't fold under pressure, but instead, thrive on setting high expectations for yourself, managing multiple tasks simultaneously, and meeting goals.
Most importantly, you are passionate about what we're doing at Back to the Roots!
Bachelor's degree required. Ideally, 2-3 years of relevant work experience.
To apply, please submit your resume and cover letter outlining why you would be a good fit here.