Press and Awards
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Other Press Features
2019
- Fast Company | The World's Most Innovative Companies 2019
- Forbes | The Winners Of Home Depot’s Innovation Awards
- The Home Depot | 2019 Innovation Award Winner
- Forbes | Holiday Gift Guide 2019: Best Gifts To Upgrade A Home Bar
2018
- Inc | Why Whole Foods Will Not Become a 'Conventional Grocery Store'
- Whole Foods Market Blog | Supplier Stories: How Back to the Roots Upcycles Food Waste into Organic Food
- Business Insider | A startup selling mushrooms kits to millennials just got $4 million to expand further into Costco and Target
- San Francisco Chronicle | Oakland’s Back to the Roots bets big on indoor gardening
- Sustainable Brands | Nature's Path, Back to the Roots Partner to Bring Organic Cereals to Every School in America
- Food Dive | Better together: Why some food companies enter into partnerships
2017
- Back to the Roots and Carmelo Anthony | Carmelo Anthony & 1.1M NYC Kids #TakeBackBreakfast
- Billboard | Fall Out Boy are 'Champions' For Chicago Kids, Announce #FOBChampion Campaign
- Deepak Chopra | 8 Gifts that Foster Kindness and Compassion
- Martha Stewart | Back to the Roots: What It's Been Like as an American Made Honoree
- Sustainable Brands | Back to the Roots, Fall Out Boy Team Up to Accelerate 'Undo Food' Movement
- Today Show | School Lunches are Getting a Makeover
- Forbes | How Back to the Roots Is Disrupting Your Cereal Aisle
2016
- Back to the Roots and Sodexo | Back to the Roots Garden Toolkits Hit Classrooms Nationwide
- BuzzFeed | 25 Marvelous Gifts That'll Make You A Better Person
- Entrepreneur | To Protect Their Vision, These Founders Turned Down a 6-Figure Opportunity
- Fast Company | You Can't Kill This Countertop Tomato Plant Because it Water Itself
- Forbes | What Windowsill Farms And Purple Corn Flakes Have In Common: Just Ask Startup Back To The Roots
- Fortune | Startups are Finding a Powerful Partner in This Hidden Corner of the Food Economy
- Goop | A Pet Fish That's Worth It
- HuffPo | Why We Need To Get ‘Back To The Roots’
- Inc |Why Back to the Roots Wants to Help You Grow Your Own
- InStyle | How I Turned My N.Y.C. Apartment into an Indoor Garden
- Mad Money CNBC | Back to the Roots CEOs: Undoing Food
- NYT | New Crop of Companies Reaping Profits From Wasted Food
- Organic Life | I Tried To Grow Organic Mushrooms In My Apartment, And This Is What Happened
- Sustainable Brands | With Help of $10M Series A, Back to the Roots Poised to Truly 'Undo Food'
Awards
2018
- Marketers That Matter - Finalist
- NEXTY - Gold Hall of Legends Award, Expo West
2017
- NEXTY — Best New Organic Food: Biodynamic® Cinnamon Clusters
- NEXTY – Expo East Award Finalist for Best New Packaging: Garden-in-a-Can
- NEXTY – Finalist: Natural Living Product - Organic Self-Watering Planter
2016
- Men's Health — Best Food for Men: Organic Stoneground Flakes, California Whole Wheat
- SupplySide West CPG Editor’s Choice Award Finalist — Functional Food: Organic Stoneground Flakes
- Expo East NEXTY Award Finalist – Best New Organic Food: Biodyanmic® Cinnamon Clusters
- Expo East NEXTY Award Finalist – Best New Packaging: Garden-in-a-Can
- Specialty Food Association – Sofi Silver Award: Organic Stoneground Flakes, Purple Corn
- Marketer's that Matter – Best Business to Consumer Marketing
- Expo West NEXTY Award — Best New Mission-Based Product: Organic Stoneground Flakes Cereals
- Expo West NEXTY Award — Best New Natural Living Product: Water Garden
- Prevention Magazine Cleanest Packaged Food Award 2016
- Specialty Food Association - Leadership Award Winner for Vision
2015
- Men's Health Best Cereal for Men 2015
- Gourmet Retailer - 2015 Editors’ Pick
- Marketers that Matter - Best Customer Experience
- National Hardware Show - Best New Product
2014
- The Chicago Athenaeum 2014 GOOD DESIGN™ Award
- San Francisco Business Times, 40 Under 40, Alejandro Velez, Co-Founder, Back to the Roots
2013
- "NFL Hispanic Heritage Award" 2013
Martha Stewart American Made Honoree - San Francisco Business Times, Fastest 100 Fastest Growing Business in the Bay Area, Number Seven
- Top 100 Green Latino Leaders (awarded to Alejandro Velez)
- Business Achievement Award by the City of Oakland
- January 2013's Social Enterprises of the Month
2012
- sofi Gold Winner: Outstanding Food Gift
- LOHAS Business Plan Competition Winner
- Saïd Global Entrepreneur Challenge Winner
- Oxford Saïd Business School Venture Fund Finalists
- Top 10 Green Companies - GreenDeals
- National Hardware Show - Best New Product Award
- UC Berkeley Bplan Product and Service Track and People's Choice Winners
- Food Spring Sofi Award Silver Finalists
- Mother Nature Network - Top 30 Fresh Thinkers in the Innovation Generation
- William James Foundation "Honorable Mention" Award
- Poder 30 Under 30
- Forbes 30 Under 30
2011
- Wall Street Journal Finalist, Most Innovative Small Business
- CNN 10 Generation Next Entrepreneurs
- John Muir Associate Business of the Year Conservation Award
- Maker's Faire Blue Ribbon Product
- Top 5 Hottest Product, Fancy Food Show
- Oakland Indie Award: Innovative Newbie
- Miller Coors Urban Business Plan Competition Winners