Back to the Roots is working towards re-defining the future of food — one where we Undo Food™ all the way back to its simplest ingredients and least processed versions. How do we create and promote food that is made in a kitchen, not a lab, and reconnect families back to their food? Our R&D team isn't biochemists and food scientists, it's our grandparents! We think there's a powerful movement that's just starting around simplicity and un-doing. It is our vision that what organic brands were for baby-boomers, radically transparent and simple brands will be for millennials and our kids. Food is the most personal thing there is — it's what we put into our bodies 3x a day — and yet we're so disconnected from it. At Back to the Roots we know what works — simple, real food — and we want to inspire a whole new generation to get excited about it! :)
Back to the Roots is a proud partner of ICA Fund Good Jobs, an Oakland-based nonprofit investment fund and accelerator that educates, accelerates, and invests in high-growth small businesses in order to create good jobs and build equitable communities. They were the first investor in Back to the Roots.
ICA Fund Good Jobs was the first investor in Back to the Roots and works with hundreds of Bay Area small businesses to create local good jobs – jobs that provide good pay, good benefits, life ladders, and a strong culture.
Learn more about ICA Fund Good Jobs.