Press and Awards

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Forbes: "American Company Launches Eco-Friendly Organic Soils Across The U.S." — Peat-free soil, a new addition to Back to the Roots' collection. Forests are the focus these days. But bogs, or peatlands, can hold twice as much carbon as forests. Yet, only 3 percent of the land worldwide has this damp, waterlogged terrain. And they're disappearing. Some of it might be in your garden.

President Obama's Champion of Change Award.

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Conscious Company: "The future of gardening: inspiring the next generation to grow".

New York Magazine: "The Best DIY Gifts for Father's Day, According to Experts".

Forbes: "Two Founders Go From Growing Mushrooms In College To Building Out A National Brand" — Back to the Roots, famous for their grow-your-own kits, is going mainstream. This February, the Oakland-based company is launching kits in 2,300 Walmarts across the US.

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Epicurious: "Growing Mushrooms at Home Is Easier Than You'd Think" — Bring the forest floor to your countertop. By Wilder Davies.

HuffPost: "Two Oakland Area Entrepreneurs Are Reconnecting Us to Food" — Back to the Roots is a thriving and growing business. Their ready-to-grow and ready-to-eat products are sold in thousands of locations nationwide, and the company has won several awards from leading publications and organizations for food innovation.

The New York Times: "Healthier Cereals Snare a Spot on New York School Menus" by Stephanie Strom, March 1, 2017 — The New York City public school system has quietly replaced breakfast cereals made by the Kellogg Company with those from a small California upstart called Back to the Roots.

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Wired: "This Stress-Free Fish Tank Lets Plants Do the Cleaning".

NowThis: These entrepreneurs want kids to know where their food comes from — Back to the Roots kits to be grown in schools and homes across the country.

The Costco Connection: "Life lessons" — Back to the Roots feature.

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Conscious Company: "23 Millennials changing the face of business" — Back to the Roots co-founders Nikhil Arora & Alex Velez.

Natural Foods Merchandiser: "Seeding a movement — How DIYers are changing retail" featuring Alejandro Velez and Nikhil Arora.

Other Press Features

2016

Awards

2018

  • Marketers That Matter - Finalist
  • NEXTY - Gold Hall of Legends Award, Expo West

2017

  • NEXTY — Best New Organic Food: Biodynamic® Cinnamon Clusters
  • NEXTY –  Expo East Award Finalist for Best New Packaging: Garden-in-a-Can
  • NEXTY – Finalist: Natural Living Product - Organic Self-Watering Planter

2016

  • Men's Health — Best Food for Men: Organic Stoneground Flakes, California Whole Wheat
  • SupplySide West CPG Editor’s Choice Award Finalist — Functional Food: Organic Stoneground Flakes
  • Expo East NEXTY Award Finalist – Best New Organic Food: Biodyanmic® Cinnamon Clusters
  • Expo East NEXTY Award Finalist – Best New Packaging: Garden-in-a-Can
  • Specialty Food Association – Sofi Silver Award: Organic Stoneground Flakes, Purple Corn
  • Marketer's that Matter – Best Business to Consumer Marketing 
  • Expo West NEXTY Award — Best New Mission-Based Product: Organic Stoneground Flakes Cereals
  • Expo West NEXTY Award — Best New Natural Living Product: Water Garden
  • Prevention Magazine Cleanest Packaged Food Award 2016
  • Specialty Food Association - Leadership Award Winner for Vision

2015

2014

2013

2012