Press and Awards

Fast Company | The World's Most Innovative Companies 2019

Forbes | The Winners Of Home Depot’s Innovation Awards

The Home Depot | 2019 Innovation Award Winner

Forbes | Holiday Gift Guide 2019: Best Gifts To Upgrade A Home Bar

Inc | Why Whole Foods Will Not Become a 'Conventional Grocery Store'

Whole Foods Market Blog | Supplier Stories: How Back to the Roots Upcycles Food Waste into Organic Food

Business Insider | A startup selling mushrooms kits to millennials just got $4 million to expand further into Costco and Target

San Francisco Chronicle | Oakland’s Back to the Roots bets big on indoor gardening

Sustainable Brands | Nature's Path, Back to the Roots Partner to Bring Organic Cereals to Every School in America

Food Dive | Better together: Why some food companies enter into partnerships

Back to the Roots and Carmelo Anthony | Carmelo Anthony & 1.1M NYC Kids #TakeBackBreakfast

Billboard | Fall Out Boy are 'Champions' For Chicago Kids, Announce #FOBChampion Campaign

Deepak Chopra | 8 Gifts that Foster Kindness and Compassion

Martha Stewart | Back to the Roots: What It's Been Like as an American Made Honoree

Sustainable Brands | Back to the Roots, Fall Out Boy Team Up to Accelerate 'Undo Food' Movement

Today Show | School Lunches are Getting a Makeover

Forbes | How Back to the Roots Is Disrupting Your Cereal Aisle

Back to the Roots and Sodexo | Back to the Roots Garden Toolkits Hit Classrooms Nationwide

BuzzFeed | 25 Marvelous Gifts That'll Make You A Better Person

Entrepreneur | To Protect Their Vision, These Founders Turned Down a 6-Figure Opportunity

Fast Company | You Can't Kill This Countertop Tomato Plant Because it Water Itself

Forbes | What Windowsill Farms And Purple Corn Flakes Have In Common: Just Ask Startup Back To The Roots

Fortune | Startups are Finding a Powerful Partner in This Hidden Corner of the Food Economy

Goop | A Pet Fish That's Worth It

HuffPo | Why We Need To Get ‘Back To The Roots’

Inc | Why Back to the Roots Wants to Help You Grow Your Own

InStyle | How I Turned My N.Y.C. Apartment into an Indoor Garden

Mad Money CNBC | Back to the Roots CEOs: Undoing Food

NYT | New Crop of Companies Reaping Profits From Wasted Food

Organic Life | I Tried To Grow Organic Mushrooms In My Apartment, And This Is What Happened

Sustainable Brands | With Help of $10M Series A, Back to the Roots Poised to Truly 'Undo Food'

CNN | Back to the Roots - Mushrooms to Millions

FoodTech | Turning Trash into Treasure: 6 Startups Reducing Food Waste

Inc | Why Michael Pollan and Gary Hirshberg Invested in This Startup

Martha Stewart | Thanksgiving at My Farm

TEDx |  Three things we've learned in the last year: Alejandro Velez & Nikhil Arora

TEDx | Nikhil Arora and Alejandro Velez

TEDx | Alejandro Velez and Nikhil Arora - The Courage to Ask

Marketers That Matter - Finalist

NEXTY - Gold Hall of Legends Award, Expo West

NEXTY — Best New Organic Food: Biodynamic® Cinnamon Clusters

NEXTY –  Expo East Award Finalist for Best New Packaging: Garden-in-a-Can

NEXTY – Finalist: Natural Living Product - Organic Self-Watering Planter

Men's Health — Best Food for Men: Organic Stoneground Flakes, California Whole Wheat

SupplySide West CPG Editor’s Choice Award Finalist — Functional Food: Organic Stoneground Flakes

Expo East NEXTY Award Finalist – Best New Organic Food: Biodyanmic® Cinnamon Clusters

Expo East NEXTY Award Finalist – Best New Packaging: Garden-in-a-Can

Specialty Food Association – Sofi Silver Award: Organic Stoneground Flakes, Purple Corn

Marketer's that Matter – Best Business to Consumer Marketing 

Expo West NEXTY Award — Best New Mission-Based Product: Organic Stoneground Flakes Cereals

Expo West NEXTY Award — Best New Natural Living Product: Water Garden

Prevention Magazine Cleanest Packaged Food Award 2016

Specialty Food Association - Leadership Award Winner for Vision

Men's Health Best Cereal for Men 2015

Gourmet Retailer - 2015 Editors’ Pick

Marketers that Matter - Best Customer Experience
National Hardware Show - Best New Product

The Chicago Athenaeum 2014 GOOD DESIGN™ Award
San Francisco Business Times, 40 Under 40, Alejandro Velez, Co-Founder, Back to the Roots

"NFL Hispanic Heritage Award" 2013
Martha Stewart American Made Honoree
San Francisco Business Times, Fastest 100 Fastest Growing Business in the Bay Area, Number Seven
Top 100 Green Latino Leaders (awarded to Alejandro Velez)
Business Achievement Award by the City of Oakland
January 2013's Social Enterprises of the Month

sofi Gold Winner: Outstanding Food Gift 
LOHAS Business Plan Competition Winner
Saïd Global Entrepreneur Challenge Winner
Oxford Saïd Business School Venture Fund Finalists
Top 10 Green Companies - GreenDeals
National Hardware Show - Best New Product Award
UC Berkeley Bplan Product and Service Track and People's Choice Winners
Food Spring Sofi Award Silver Finalists
Mother Nature Network - Top 30 Fresh Thinkers in the Innovation Generation
William James Foundation "Honorable Mention" Award
Poder 30 Under 30
Forbes 30 Under 30

Wall Street Journal Finalist, Most Innovative Small Business 
CNN 10 Generation Next Entrepreneurs 
John Muir Associate Business of the Year Conservation Award 
Maker's Faire Blue Ribbon Product 
Top 5 Hottest Product, Fancy Food Show
Oakland Indie Award: Innovative Newbie
Miller Coors Urban Business Plan Competition Winners

BusinessWeek Top 25 Social Entrepreneurs 
SVN Innovation Award Winners 
Hitachi Foundation/Yoshiyama Young Entrepreneurs Winner 
Wal-Mart Better Living Competition, Western Regional Winners

BusinessWeek's Top 25 Entrepreneurs Under 25 
BBC / Newsweek Social Venture World Challenge, Top 3 Finalist 
UCLA Opportunity Green Conference Top 25 Sustainable Company 
UC Berkeley Social Venture Competition, Winner