Back to the Roots is catering to those living in apartments, who have limited growing space, or are just starting out and not yet ready to build their own compost pile and veg beds. Instead, a window sill or any sunny spot will do.

With this disruption a new generation can now experience the process of growing their own food as they face the trends of urbanization and shrinking backyard spaces, says Arora. Additionally, this expansion demonstrates Back to the Roots' success in increasing the accessibility and awareness that consumers have regarding organic gardening and sustainability, he adds.