BACK TO THE ROOTS INTRODUCES FIRST-EVER HEMP HOME GROW KIT
Organic Gardening Pioneer Aims to Excite & Educate America on Hemp Just in Time for Earth Day
Lavender Also Joins the Growing Product Line of Organic Grow Kits
OAKLAND, Calif., Apr. 16, 2019 – Continuing its vision to reconnect people back to food and recently named to Fast Company’s prestigious World’s Most Innovative Companies List for 2019, Back to the Roots announced today the launch of The Organic Hemp Starter Grow Kit, the first-ever hemp home grow kit. The hemp home grow kit is intended to educate and teach families about the history and healing benefits of hemp. The limited, special edition grow kit joins the Back to the Roots product line to honor and celebrate annual, globally recognized forthcoming Earth Day. As a leader in organic food & indoor gardening, Back to the Roots is making it accessible and fun to grow and learn about the historical crop through this educational grow kit.
With the recent passing of the U.S. Farm Bill, Back to the Roots will reintroduce hemp to consumers as a functional plant food known for a variety of benefits for overall health & wellness. The Organic Hemp Starter Grow Kit comes complete with non-GMO hemp seeds, nutrient-rich soil, plant pots, and a Hemp Discovery Book. Inside the book is a brief history of hemp (dating back to 8000 B.C.) along with a guide about its many functional uses and nutritional benefits.
“We’re thrilled to be able to help a new generation rediscover the incredible hemp plant. Used for thousands of years as food, fuel and fiber, hemp was a cornerstone of civilization. Now, after nearly half a century of suffering from a case of mistaken identity, hemp can be grown again and we’re so excited to launch this hemp home grow kit to help America learn about its incredible history & benefits,” says Co-Founder & Co-CEO, Nikhil Arora.
“Hemp is one of the most nutritious and healing food sources available – rich in protein, healthy oils and fiber – and we hope this kit inspires more people to incorporate this incredible plant into their daily lives. And it’s such a versatile cooking ingredient & can be used in so many delicious recipes from teas, to smoothies, to baked goods, and so much more!”, says Alejandro Velez, Co-Founder & Co-CEO of Back to the Roots.
Back to the Roots is on pace to help create over 1,000,000 new organic gardens in homes & classrooms this year. The Organic Hemp Starter Grow Kit is a limited-time, special-edition product with only 1,000 units being sold initially.
Hemp is also joined by the new Organic Windowsill Lavender Planter by Back to the Roots, allowing families to easily grow this aromatic, beautiful plant at home. Green thumb or not, Back to the Roots’ unique biochar technology prevents overwatering for optimal blooming results.
The Organic Hemp Starter Grow Kit and the Organic Windowsill Lavender Planter are made in the USA. Both are available to order online at www.BacktotheRoots.com.
Discover delicious recipes for hemp and lavender at www.BacktotheRoots.com/Recipes.
Facebook: @BacktotheRoots | Instagram: @BacktotheRoots_Official | Twitter: @BacktotheRoots
ABOUT BACK TO THE ROOTS:
Founded in 2009, Back to the Roots is based in Oakland, CA and is an organic food & gardening company. Named to Fast Company’s Annual List of the World’s Most Innovative Companies or 2019, Back to the Roots is on a mission to “undo food” and reconnect families back to where it comes from through its award-winning line of ready-to-eat breakfast cereals and ready-to-grow indoor gardening kits. The company’s products are distributed in national retailers including The Home Depot, Target, Lowe’s, Whole Foods, and the NYC Public School System where it helps feed 1.1M kids per day as the first organic cereal ever offered in US Public Schools. It’s products include the Water Garden, a home aquaponic ecosystem, Mushroom Grow Kits, and a range of windowsill herb & veggie planters for schools and homes. For more information, please visit: www.BacktotheRoots.com
MEDIA CONTACT:
Ashley Tom, The Rose Group
ashley@therosegrp.com
