Back to the Roots Launches New Zero-Waste Microgreens Grow Kit

Accompanied by New First-Time Digital Concierge Providing Text-Based "Care Reminders" 


OAKLAND, Calif., October 8, 2019 Back to the Roots announced today the launch of its new Organic Microgreens Grow Kit, available nationwide at Lowe’s, Target, Whole Foods Market and online at The organic food and gardening company introduces this new line as part of its mission to inspire families and kids across the US to reconnect with food and experience the magic of gardening. The company is on pace to help families across the country grow 1,000,000 organic gardens this year with its diverse family of organic herb and veggie indoor gardening kits.

The Organic Microgreens Grow Kit is 100% zero-waste; all components, from packaging to planter, are recyclable and compostable for a 360-planet-friendly product experience. Microgreens pack a punch with up to 40x the nutrition of their mature counterparts...just a pinch goes a long way in salads, smoothies, sandwiches, and more.

“Ever since discovering mushrooms could grow from coffee grounds in college, we’ve wanted to share the magic of gardening with families and classrooms everywhere!” says co-founder & co-CEO Alejandro Velez. “With our kits, we want people to reconnect with food, where it comes from, and its relationship to the health of our environment.”

“We can’t wait to share this new grow kit with our community — microgreens are really fun to grow with all the flavors & colors, and you go from seed to harvest in just 7 days!” says co-founder & co-CEO Nikhil Arora. “But in today’s busy world, we also know how hard it can be to remember how & when to care for your plants — and that’s why we’re so excited about our new Digital Concierge that will help new gardeners feel confident in being able to grow year-round right on their kitchen counters!”

Back to the Roots’ new Digital Concierge service allows growers to sign up for text-based “Care Reminders” that provide watering and other reminders throughout the growing journey. 

The Organic Microgreens Grow Kit comes in three varieties, Mighty Greens, Rainbow Mix, and Broccoli, all which can grow indoors, year ‘round and come with a 100% Guaranteed to Grow promise.

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