Media Kit

About Back to the Roots

Nikhil & Alejandro co-founded Back to the Roots, an organic food & gardening company, in 2009 after discovering how to grow gourmet mushrooms on recycled coffee grounds. Since then, Back to the Roots has evolved from an urban mushroom farm to a thriving business on a mission to Undo Food and reconnect families back to where it comes from through an award-winning line of Ready-to-Eat breakfast cereals and Ready-to-Grow Indoor Gardening Kits. Back to the Roots currently distributes its products in thousands of stores & schools nationwide, including The Home Depot, Target, Lowe's, Whole Foods, and the NYC Public School System, where it helps feed 1.1M kids/day as the first organic cereal ever offered in US public schools.

Nikhil, Alejandro, and Back to the Roots have been honored with several awards recognizing their efforts in sustainability and entrepreneurship including BusinessWeek’s “Top 25 Entrepreneurs under 25,” Inc.’s “30 Under 30,” Inc. 500, Forbes’ “30 Under 30,” and CNN’s “10 Next Entrepreneurs to Watch.” In addition, Back to the Roots was recognized by Martha Stewart as a Top Ten American Made honoree, by President Obama as Champions of Change, and recently delivered the commencement address at their Alma-Mater, UC Berkeley Haas School of Business. Back to the Roots is a certified B-Corp based in Oakland, CA. For more info visit (Download full Bio Here)


Photos of Alejandro & Nikhil

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